The fewer elements you have, the less you have to review.

When it comes to creating a responsive website, if it is simple, it will be better adapted to all platforms.

Shorter loading time

Thanks to the previous point, it also improves the positioning.

Therefore, do not show more than you should in web design, make them have the fundamental information, and if they want to know more about you they have to get in touch with you.

The rule of the three colors

Our brand image is of a predominant color, a color that we apply to every one of our campaigns or that we want to transmit.

Well, it must be exactly like that on our website. It’s simple; your brand color will be the predominant color, then we will use a secondary color for the understanding of the information and finally, we will use a contrast color for calls to action.

There is no more, it is easy, and you have to follow this rule to the letter.

The “matrioshka” on the web

We all know people who have had a matrioshka in their home. Those famous Russian dolls that inside them there is another the same but smaller.

Well, here is the similarity with our website, the main elements should be seen as primary and superior to other items at a glance. Each aspect must convey the importance that each of them has to the users. With this fact, there will be no confusion when browsing the website.

We can achieve this through the font sizes since many of the most critical sites recommend differentiating the elements according to their size.

Do not let the user miss.

The structure of information is fundamental in a web page, that’s why you have to take it into account and know how to use it in the best possible way. If you want to have a web page in which the user enjoys browsing, you should:

The user can return to the main website without any problem.

To have, at the sum, four levels of depth.

All web pages must be interconnected.

If there is any release, for some reason, indicate that it is “no index” so that the tracking pages verify it as such.

If you take these tips to improve usability and web design and apply them to your website, rest assured that they will work for you. They are simple, easy to use and very decisive. We hope you have helped, if you have any questions do not hesitate to contact us. See you in the next post.